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10 benefits of Digital Marketing for companies and UKM Business - What is the benefits of digital marketing for UKM business? Not a few people who consider digital marketing is a trivial thing, maybe you are one of them.
In fact, since the year past 2014 ad on the internet already beat the ads on TV and cable TV network. Perhaps the current comparison is already very far. Multi-channel digital marketing has been increasing rapidly and left much of conventional advertising. In addition, brand-brand large worldwide have very plural using digital marketing strategy.
Then what about UKM business?
Fortunately, today there are many canals that are used as digital marketing media. So UKM business can reach potential consumers more easily and quickly, i.e. via online.
The candidate targeted consumer it means those who need products offered by UKM and to look through search engines. In General, prospective customers from search engine conversion is very high.
Car users to use their smartphones almost every time. This affects their behaviour in shopping and looking for information.
In fact, since the year past 2014 ad on the internet already beat the ads on TV and cable TV network. Perhaps the current comparison is already very far. Multi-channel digital marketing has been increasing rapidly and left much of conventional advertising. In addition, brand-brand large worldwide have very plural using digital marketing strategy.
Then what about UKM business?
Quite a lot of small and medium business UKM who think that digital marketing that's very complex and elaborate. In fact, the digital marketing that's not as complicated as you think happy. Thus digital marketing easier and provide huge benefits for the UKM businesses.
The following are the 10 benefits of digital marketing for UKM business you:
The following are the 10 benefits of digital marketing for UKM business you:
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| image source pexels.com |
1. Connect with consumers Online
If the first consumers looking for product information through print media, now not anymore. Most consumers today prefer to seek such information via online because it is considered easier and faster.Fortunately, today there are many canals that are used as digital marketing media. So UKM business can reach potential consumers more easily and quickly, i.e. via online.
2. Much higher Sales Conversions
Through a variety of digital marketing channel business, UKM can reach potential consumers are targeted. For example through search engines.The candidate targeted consumer it means those who need products offered by UKM and to look through search engines. In General, prospective customers from search engine conversion is very high.
3. More efficient marketing costs
When comparing the cost of digital marketing with conventional marketing, average businesUKMn agree that digital marketing is more efficient in terms of cost. Of course this costs be concentrated essential for small businesses that have limited resources. In addition to more frugality, digital marketing will also generate sales and new consumers.4. Can serve Consumers in real-time via the Internet
With digital marketing, UKM business can directly respond to consumers in real time. This will give a big impact to sales. The business of UKM will benefit from the service consumer in real time, i.e. generating greater sales, give satisfaction in consumers, and keeping the loyalty of its customers.5. Reach out to Mobile Users
In fact, the number of users of mobile (smartphone) in United States is currently experiencing enormous growth. Surely the traffic from the mobile is very potentially increase profits for entrepreneurs.Car users to use their smartphones almost every time. This affects their behaviour in shopping and looking for information.
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| image source pexels.com |
6. ROI becomes even higher
Many reports say that digital marketing has the Return of Investment (ROI) are better than conventional marketing, even better than telemarketing. Read related 3 Obligations of Digital Agency in the Campaign Product Business.7. Maintain position on business competition
Business competition from different brand will be visible when they are racing with their digital marketing campaign. And it's very easy to find right now, where the businessman utilizes various digital marketing channel for promotion, for example, PPC advertising, Social Media, and others.8. Increase revenue
Increasing trends in online transactions proved to be able to increase revenues UKM entrepreneurs. When consumers believe in a business, they can shop more. Obviously this is very good for business.Read related : The Best Way 2 Get Money From Android Apps for Free.
9. Be able to compete with large companies
If it used to compete with large companies is a futile Act, then with the help of digital marketing this thing can be done. Digital marketing strategy with the right business, UKM not only can align themselves with larger companies, but could compete head to head.10. Preparing UKM for the Era of the Internet of Things
Many reports say that in the year 2020 predict there will be 26 billion gadgets, from smartphones, tablet, watches, eye wear, shoes, and other equipment which is connected with the global online ecosystem. This will help the new era, that of the era of the Internet of Things.Look at these facts, of course business owners of UKM must not be silent or just go with the flow only.
See The Level Of Consumer Confidence
According to an info graphics presented by website Busines2Community, an online consumer confidence level is currently quite large. The following data is for Southeast Asia:
From this information we can see so the magnitude of the benefits of digital marketing for UKM business in United States. The existence of this digital marketing, UKM entrepreneurs not only will be able to compete with large corporations in the country, but can also talk a lot on the market.
See The Level Of Consumer Confidence
According to an info graphics presented by website Busines2Community, an online consumer confidence level is currently quite large. The following data is for Southeast Asia:
- Search engine: 57%
- Social media: 53%
- Online video: 52%
- Online banner: 47%
From this information we can see so the magnitude of the benefits of digital marketing for UKM business in United States. The existence of this digital marketing, UKM entrepreneurs not only will be able to compete with large corporations in the country, but can also talk a lot on the market.
