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In fact, for the community in urban USA, their daily activities are always related to the internet, for example, interact with others in social #media, read the directions with Google Maps or Waze, reading the news on online media, online transactions, and many other things. I was one of those who will feel difficulty when ' off ' from an internet connection, you might as well.
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Well, when we connect with the world of business, it has been proved that the power of the internet has provided a tremendous impact for the growth and development of business in Indonesia. Many small businesses that successfully exploit the internet as a marketing medium is experiencing rapid growth, though indeed there are some businesses that are not experiencing similar things.
The question then is, what kind of online marketing strategies that are effective in #marketing online? Whether you or I have to run all types of online marketing to maximize your business growth?
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Actually we don't have to run all of your online marketing strategy, because this would be very time-consuming and money, and will not be effective. However, if we want to build the reputation of the business on the internet and also wanted to give a better service to the customer, then there are 5 standard online marketing strategies required by your business. Following his review.
5 Online Marketing Strategies Required Standard If You Want Your Business To Survive
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In my opinion, have a website/blog is one of the things that was very crucial for businesses today. If you don't have a website/blog, then your business will be increasingly left behind, or if not, chances are that your business will only be ' street ' in place.
Website/blog is a place where people can more easily reach out and contact us, so that we will have a better chance in developing leads and new customers. With the existence of the website then the old customers can also get to know more, and have more confidence in your business because you have an online reputation up.
Imagine if a potential customers know that your business doesn't have a website. Most likely he will not respond to your business in a serious offer because it did not follow the trend. Want to successfully doing business in the era of technology what it is today but don't want to build a website? Tough guys!
2. Create an account of Social Media for your business
In addition to having a website/blog for business, build up a social media account for business is also something very important. It's not about how much social media account you have, is not it also about how often you post on social media. But it's more to how good the quality profile of your social media accounts.
According to my experience, several social media platforms that are ' mandatory ' you use for business interests are Facebook, Twitter, Google, Plus and Instagram. This social media profile can be as an attempt to show that your business is ' close ' to the modern world. In addition, it has a social media for business accounts will make your business known to more people, in particular the users of social media.
3. Reviews About your business Website on the Internet
A brief review about your business on the Internet turned out can be a huge advantage. There are several website directory that often used as reference by the internet users when they search for information. For example the website Tripadvisor.co.id, this website is often the reference the traveler who would like to find a hotel or an Inn, as they like to vacation. If you have a business related to traveling (hotel/lodging, restaurants, attractions, Business souvenirs, and more), then the reviews about your business on this website will be free promotion that can make your business more popular.
In addition to the use third party websites such as Tripadvisor, we can also make use of the business reviews in other website/blog is quite popular. Suppose you have a franchise business that wish to be marketed, you can take advantage of promotions at business portal franchise is quite popular as Waralabaku.com, Ayowaralaba, Waralaba.com, and others.
Ask for help bloggers to review our business is also a good thing. Reviews of the bloggers can enhance the reputation of the web your business, both in the branding as well as from the side of SEO (search engine optimization). However, we also need to look at the niche and the quality of the blog we want to ask for help. Make sure the blogger niche is still related to the niche web your business, such as your business-related traveling, then we recommend that you seek assistance from travel bloggers or blogs that discuss about traveling.
4. Update your Website/Blog Regularly
Have a website/blog and social media for business account does not mean your job is done. When needed, you should always strive to provide an update on the website. For example, suppose there is a price change, changes in service, or even a new offer in the course of your business, your customers need to know this.
In addition, to maintain or enhance the reputation of the business website on the internet, you can also give helpful tips or important information in the form of articles or videos that could help others solve the problem. Urban communities are usually looking for information on Google when in need of help for their problems. Well, your content could be very valuable for others because it helps overcome their problems, and it is not impossible they will become your next customer. So, update your website/blog that's very important Yes.
5. Contact information of your business
There are many reasons why you need to include your business contact information on the website of the business or on the account of social media. However, the most important reason why you should include this information on your website is so that Your prospects easy contact. Some mandatory contact information You enter on the website is an email address and telephone number (fixed line or mobile). If needed, you may also need to add a live chat facility on your website.
By providing information about your business, then the loyal customers will be easier to reach out and buy your product. In addition, it provides accurate business contact information to an audience will indicate that you are a professional businessman.
Additional
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OK, you already have all the online services mentioned above, but you still want more. If you want to do online marketing strategies that are better then you should do the optimization. Some optimization I mean are:
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1. SEO (Search Engine Optimization), SEO is a series of efforts made by a webmaster on a website that aims to increase the visibility of a Web page for the better in the search engines, especially Google.2. Build and engage with the social media audience is an effort that will not be in vain. It is not enough just to have a social media account and post the content that is beneficial for them. Get involved with the audience in social media will help enhance the authority of your business in social media, and of course it will create new opportunities to get more leads.
3. Advertise on Google and social media can be an option if you want to get traffic and leads faster and bigger. As far as my experience of advertising in social media, Facebook Ads are the most effective media compared to other social media like Twitter, Instagram.
As a businessman, you should strive for open-minded about online marketing opportunities because now is the digital age. No matter your business belongs to the category of business that was already ancient, marketing via the internet can be a good option to improve the performance of your business, or at least will make your business easy to reach internet users.
